Bidding for Legacy: What cultural and sporting events can do for your city
Major sporting and cultural events can catapult their host city into the consciousness of millions of people all over the globe, redefining their brand, repositioning their place in the world and even giving them a whole new lease of life.
Major events bring tourism, publicity and generate money, but might they also cost a city more in the long-run and leave only the memory of happier, more celebratory times.
An international project can be a place breaker as much as it is a place maker. What can be done to help ensure major events work for everyone and leave a lasting legacy?
Here, a diverse panel of international event stakeholders consider the impact of sporting and cultural events, heritage badges and grand projects to ask who are the real winners and losers and how can the right balance be achieved.