The transformational power of sport, culture and travel is simply unbeatable. Turning sleepy towns into cherished meccas, city names into globally recognised brands and indistinct places into one-of-kind, destinations of choice.
Sport, Culture and Travel Day at the 2018 International Business Festival will examine the remarkable ability of these industries to put place's on the map, exploring how they can turn around a place’s fortunes and shine a global spotlight, like no other sector can.
Lively sessions will investigate the impact of immersive technology on footfall, football as a placemaking attraction, the growing popularity of e-sports, how festivals can create a compelling USP and consider whether some overdeveloped places require a totally new approach.
We’ll explore how to find stability and opportunity in a changing world and showcase international market opportunities. You’ll meet with future partners, buyers and investors and develop profitable, meaningful relationships.