International Business Festival 2018

LIVERPOOL 12-28 JUNE

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Festival Connect

FESTIVAL CONNECT

With thousands of business people in one place, the 2018 International Business Festival presented an opportunity to enable delegates to make key connections to take business to the next level and network the smarter way.

But when there’s so many people on site, how do you make sure you get to the right people? Simple: Ticketholders were encouraged to use our Festival Connect online platform to find out who’ll be around at the same time.

Not only did the platform’s Delegate Select feature enable people to make key contacts before the Festival, it allowed them to request meetings in advance.

PLAN AHEAD & PRE-BOOK MEETINGS

Inspirational talks, practical workshops, product demonstrations… there’s a lot going on.

So to help delegates plan ahead, our Festival Connect feature allowed them to schedule their day around the Futures Stage or Knowledge Hub sessions they didint want to miss. By integrating the Slido interactive presentation system, we’ also enabled people to ask questions during panel debates and leave feedback on seminars you’ve watched.

A DIGITAL BRIEFCASE

We knew our delegates would want to take plenty of information away with then from the  Festival. But who wants to lug around heavy brochures?

Our Festival Connect smart badges, powered by Poken, allowed delegates to tap a touchpoint to download information from an exhibitor, or a session’s content. This process also shared contact details – so there was no need to fumble around for business cards.

At the end of each day, visitors received a summary email of the content they shared and the connections they made.

360-DEGREE LEAD CAPTURE

Exhibitors in our International Marketplace were able to share electronic brochures, videos and other collateral by asking delegates to tap a Poken Touchpoint.

Not only did this save on the costs of printed material – reducing your carbon footprint in the process – it captured visitors’ details allowing them to follow up all their inquiries.

PARTNERS

Festival Partners

HSBC UKBRITISH AIRWAYSGREATBBC

 

DAY SPONSORS

HSBC UKDWFSeqirus

Sportpesaarupclarke

 

Supporters

 

 

 

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