FEATURED HOSTED EVENTS: MAJOR EVENTS SUMMIT
Taking place within the Festival’s hosted events space, Major Events International (MEI) is running an internationally recognised business of sports summit with senior decision makers from current and future organising committees, sports bodies, venues and international commercial suppliers in a highly interactive format.
We hear from Chief Executive, Dennis Mills (pictured) on what delegates can expect from this two-day event which takes place this June at the International Business Festival…
Dennis Mills, Chief Executive, Major Events International
So, Dennis, I understand that this is your fourth annual event. Why have you chosen to host it at the 2018 International Business Festival?
“After three successful years at different venues on the London 2012 Olympic Park, the timing was right to find a new approach for this international summit which is the only one of its type globally, and the International Business Festival suited perfectly.
“Overall the UK has an outstanding reputation for the delivery of major sporting events and is an ever-growing natural hub for expertise to support other nations. Therefore, having two days (creative industries and sports culture and travel) which have a strong connection with major sporting events, it felt like a great opportunity to interact with these sectors which are highly relevant to hosting all major events.”
Tell me more about the Major Events Summit.
“The summit will ultimately bring together future, current and past major sports organisers from major global events such as the Olympics, Commonwealth Games and World Cup series. All of which have common traits in how to mitigate risk and enhance the probability of success.
“By bringing these organisers together, it will give delegates the opportunity to meet expert suppliers and benefit from their vast knowledge in the delivery of their legacy targets.
“The two-day event will take place in the shape of workshops, panels, and discussion across all sectors. This interactive approach has proven in the past to be one of the unique aspects of the summit as all views are taken into consideration, lessons are secured and new connections are formed."
How do you think the wider Festival will benefit your delegates?
“Well, an essential part of major sporting events is the wider cultural tourism and the growth opportunity for local businesses.
“Therefore by holding our two-day summit across both creative industries, and sport, culture and travel day, it allows our delegates access to additional opportunities that the Festival has to offer, which could prove to be of great relevance to them.”
Finally, why should delegates attend the Major Events Summit?
“Over the years our event has gained a significant reputation for adding value to this demanding market.
“One common myth about this market is that it is only suitable for the larger international companies. However, experience has shown that companies of all sizes and sectors of are capable of successfully entering this market by winning contracts, working with major suppliers, finding suitable local partners and potentially becoming games incumbents.
“It’s also overlooked that most companies have the skills that major sports event host require. These can range from security and temporary structures to a wide range of event services such as volunteering and training.
“So by attending our event, delegates will walk away with an insight, not only about which markets present opportunities but what has led other companies to succeed and grow their businesses within major sports events.”
For more information on how Creative Industries and Sport, Culture and Travel is shaping up visit our festival programme for the most recent updates.